Year-long. Business Orientation, Advertising and/or Marketing Technology recommended.
This course examines the field of marketing and its essential role in all aspects of business. Topics covered include the role of marketing in today’s society, marketing careers, product planning and development, pricing strategies, distribution methods, sales techniques, promotion, visual merchandising, and marketing math skills. Marketing principles learned will be applied through industry-specific units on sports, entertainment, travel/tourism, and fashion marketing. A materials fee will be charged for this course.